Simon 
Imagine having this problem…You feel your website should be making more money.Though you don’t know what to change first.Should you change the CTA buttons? The landing pages? Or start again with a new theme?It’s true…All these things can help. But too many changes can often make things worse.And if by some miracle the changes do … Read more
Email marketing is one of the best ways to grow any business. It’s relatively cheap, super-easy to scale, and you can see the results instantly – something that can’t be said for SEO. It’s not on a third-party platform like Facebook, Twitter, or YouTube. You “own” your list.And you don’t have to worry about Google … Read more
A well-optimized landing page can be a goldmine for any online business.It can help you launch new product lines, attract new customers, and grow your business on auto-pilot.Sadly, many landing pages spectacularly under-achieve and fail to convert.That’s why I’ve put together 5 tips to help you improve any landing page. 1. Have a consistent messageHow does … Read more
We sell things every day. Whether it’s through our websites, emails, or Zoom calls…We also sell in our personal lives…where we do it all the time and might not even notice…Which restaurant to go to…which movie to watch…why your kids should eat vegetables even though they taste terrible…This all involves some form of persuasion (and … Read more
This is the third part of my series looking at CXL’s minidegree for Conversion Rate Optimization (CRO).For the past week, I have been studying landing page optimization with Momoko Price. My honest review is the module is worth the course fee alone. However, the test at the end leaves a lot to be desired (More … Read more
As mentioned in this blog post, I’m currently studying for a Minidegree in Conversion Optimisation with CXL.Here are my thoughts and insights from the second week of study.The “Secret” to improving a supermarket’s average spendOver the past week, I learned something that I can’t stop thinking about…“People are weird and irrational, and there’s much we … Read more
As website owners, we’re used to our traffic changing slightly from day to day.But when you check your analytics and see it’s fallen of a cliff…it’s hard not to panic. Especially when your keywords have also vanished from the front page and are now in a downward spiral (if you can find them at all!).The … Read more
This is the first of a twelve-part review of CXL’s Conversion Rate Optimization (CRO) mini-degree. The CXL institute offers a scholarship which makes the course free in exchange for 12 blog posts. For me, it’s a great way to review the material I’ve learned. I’ll also be discussing CRO concepts and directly relating them to websites … Read more
What if you could create one simple image that gets an insane amount of shares on social media? And even better…Attract thousands of comments where people not only share their opinions…but also defend them with their own graphs and spreadsheets.I wouldn’t have believed it until I saw this on Twitter:(This is the Twitter link to see … Read more