What if you could create one simple image that gets an insane amount of shares on social media?
And even better…
Attract thousands of comments where people not only share their opinions…but also defend them with their own graphs and spreadsheets.
I wouldn't have believed it until I saw this on Twitter:
(This is the Twitter link to see the original thread).
I’m christening this “The Noah’s Ark Tactic".
I named it this because you need to choose two animals from nine possibilities. And if you get it wrong, there are some pretty nasty consequences...
As you can see, it's picked up close to 60K likes and over 15K retweets in just over 24 hours. That's a great return on something that probably took 15-minutes to put together.
In a second, I’m going to discuss how you can use the Noah's Ark Tactic for your own website...
But first, I’d like to consider what makes this image so popular and share some of the fantastic comments.
A big part of the "shareability" is there’s no right or wrong answer. You could make an argument for any two combinations. Also, having different numbers of animals makes it a level playing field.
Or does it?!
Here are a few of the comments that caught my eye:
It probably took longer to make this chart than the original image! However, it seems over 3,000 people love Michael’s effort.
And here’s my personal favourite:
I can just imagine Dwight Schrute (sorry - Craig!) stomping around the office while his bemused co-workers looked on with interest…
At the time of writing, this “Noah’s Ark” image is just over 24 hours old. It will be fun to see how many shares it racks up in total and where the conversation goes.
How To Apply This To Your Website
The most successful social media accounts avoid constantly posting about theirown products and services.
It's good to have some fun and get eyes on your "brand" and the same time.
With a little “out-of-the-box” thinking, we can apply the "Noah's Ark Tactic" to different niches.
To repeat the concept, you have to make two selections from a possible nine. There also has to be a “disastrous outcome” for making the wrong choice.
This could be getting eaten by rats, losing all your money, or not getting the object of your desires...
Can you think of a few "Noah's Ark" ideas for your own website / niche?
5 Ways To Use The Noah's Ark Tactic
1. Cryptocurrency
You can only open your crypto wallet in three years time. Which two alt cryptos would you choose?
(You can set different quantities to sweeten the pot)
2. Movies
Which two movies would you save when the world floods?
(Include divisive movies that have rabid fans / haters like Star Wars Episode III, Bladerunner, Avatar, and anything by Ben Afflek ;-))
This would also work for books, albums, paintings, video games, wine, trading cards, collectibles...
3. Survival / Camping
Your boat is sinking next to a desert island. What two items would you take?
(Again, you could use quantaties here to good effect)
4. Gardening / Preppers
Seeds to save humanity - what would you plant and why?
This one is pretty self-explanatory. However, I did recently see some criticism of what the Black Lives Matter protestors chose to plant at the Seattle CHAZ zone.
5. Automobiles
You have 35 hours and $300 for gas to drive from New York To L.A. Which two cars would you choose?
(Here I would choose a mixture of cars from today and the past that people are passionate about)
Hopefully these examples have inspired you to come up with a killer Noah’s Ark for your own niche.
And if you’d like to share your ideas (or any images), I’d love to see them in the comments!